The webpage outlines Amazon’s practices regarding cookie usage, personalized advertising, and data collection, along with user controls for these settings. If users grant consent, Amazon may utilize personal data, such as Prime Video viewing history, to tailor advertisements displayed across its services, including Amazon Stores and Fire TV. This includes data obtained from third-party providers, such as demographic information. Cookies are also employed to enhance the shopping experience, as detailed in Amazon’s Cookie Notice, by enabling core functionalities like transaction processing, site navigation, and service optimization. These cookies help analyze customer behavior, measure website traffic, and identify areas for improvement. The webpage clarifies that some cookies are strictly necessary for operational purposes and are used irrespective of user consent. Third-party cookies, managed by 96 external providers, serve objectives such as delivering personalized ads, audience analysis, and product development. Users may choose to accept, reject, or customize their cookie and ad preferences through a dedicated interface. The rejection option blocks non-essential cookies, while the “Anpassen” (Customize) feature allows granular control over specific data usage. A technical issue is noted during settings submission, prompting users to retry their choices. Preferences can be revised at any time via the Cookie and Advertising Settings portal. The interface also offers links to Amazon’s broader policies, including Data Protection and Cookie Notice documents, which elaborate on how personal information—such as order history or viewing activity—is collected and applied. Additional sections reference accessibility features, customer support, and regional service details. Navigation shortcuts and a comprehensive directory of Amazon services and products, including electronics, retail categories, and brand-specific offerings, are listed but remain secondary to the cookie and advertising disclosure. The summary emphasizes mechanisms for data-driven personalization, user choice frameworks, and the dual role of cookies in both advertising and functional service delivery.